The 411 on Hometown Publishing™ Inc. |
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| WHO Hometown Publishing,™ Inc. is proud to be a Washington State corporation that is owned by local families. Our principals have a combined business owner and management experience of more than 134 years. Our staff has a combined publishing experience of over 207 years. Our graphic artists, data entry clerks, editorial writers, research specialists, layout personnel, computer experts, bookkeepers, web designers, IT staff, account executives, business managers, administrative assistants and distribution workers are all active members of our local community and perhaps even your neighbor. |
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WHAT Hometown Publishing, Inc. is the publisher of a fine family of target market Guidezines.™ Consumers agree our Guidezines™ are interesting, useful and even valuable with features including: |
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| • Easy Classified Business Reference • Day Planner • Guide Lights • Interesting Newspaper-like articles • Budget Planner • Will Planner • Topical Magazine-like Features • Money Saving Zinger$ book • Crosswords • Puzzles • Investment Planner • Exercise Planner • Sudokus • Auto Repair Record • Quizes • Document Location Record • Surveys • Cartoons • Household Goods Record • Jokes • Stories • Auto Maintenance Record • Quotes • Auto Mileage Record • Blood Pressure Record • Blood Sugar Record • Weight Change Record • Health History Record • Employment Record • Credit Cards Record • Insurance Policies Record • Vehicles Information Record • PIN Numbers Record • Lock Combinations Record |
• Career & Business Issues • Tax Deductions • Activities Guides • Auto Interests • Boomers Interests • Community Service Guide • Computer Interests • Family Life Interests • Government Contacts • Health & Fitness • Home & Garden • Maps & Transportation • Men’s Interests • Restaurant Menus • Malls & Shopping Centers • Seniors’ Interests • Sports • Travel & Entertainment • Wedding Guide • Wines of Washington • Women’s Interests 
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Advertisers find our Guidezines™ to be more effective in reaching consumers. Each of our Guidezines™ is designed to appeal to consumers in multiple ways and to function for advertisers in a single publication in many capacities including: • Billboard Style Awareness Ads - high traffic top of mind frequency. • Newspaper & Magazine Style Display Ads - impact making brand awareness. • Yellow Pages Style Classifi ed Ads - classified reference - powerful and directive. • Direct Mail Style Ride-along Insert Ads - effective - creates desire - visible. • Newspaper Style Banner Ads - high traffic top of mind frequency - image building. • Direct Mail Style Coupon Ads - instant response - discount motivation. • Newspaper & Magazine Style Placed Ads - targeted demographics. • Direct Mail Style Mail Back Response Card Ads - lead generation. • Entertainment Book Style Ads - savings motivated - product retention. • Novelty Style Ads - media independent branding - top of mind frequency. • Business Card Style Ads - media independent branding - top of mind frequency. • Internet Interactive - synergistic World Wide Web and print advertising cross promotion. |
 WHYHometown Publishing,™ Inc. has concluded that the experts are correct. They say that the traditional advertising media is losing it's effectiveness. Traditional advertising media is delivering less, costing more and producing a continually diminishing return on investment. • Yellow Pages results have been fragmented. - Business now must spend more, by 3 to 5 times, to buy advertising in 3 to 5 yellow pages books, to get the same result they used to get by advertising in only 1 book. Yet individual companies raise their rates while they deliver fewer customers. • Newspaper effectiveness is in a freefall decline. - Ad costs rise continually while readership falls and is at an all time historic low. - Circulation fell by 4.5% in 2005 alone. • Radio is increasingly fragmented. - Rates go up while the percent of listeners goes down. - Over 72 local and 8,000 internet stations are crying for listeners. • TV is increasingly fragmented. - Rates go up while the percent of viewers goes down. - Over 48 local, 70 cable and 500 satellite stations are competing for viewers. • Magazine effectiveness is minimal for local business. |
| WHERE Hometown Publishing,™ Inc. publishes 7 Guidezines™ for geographically targeted markets including Pierce County, South King County, Greater Thurston County, Seattle, The Eastside, Snohomish County and Kitsap County. We also publish 6 Guidezines™ for different demographically targeted markets which overscope the geographic. |
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WHEN
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| HOW Circulation of our Guidezines™ occurs: • Every day of the year at our business partners' distribution stands • Every week of year at our shopping mall distribution events • Every day of the week but Sunday through our US Postal Service mailings • Door to door in targeted communities during initial circulation periods Our Zinger$ book™ offers are available 24/7/365 online Advertisers' ads are available to consumers 24/7/365 Back To Top of Page |
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ALL RIGHTS RESERVED © 2004-2009 HomeTown Publishing, Inc. dba, Northwest Journal™, dba, Northwest Newcomer™, dba, Greater Seattle AreaGuide™, dba, South Sound AreaGuide™, dba, www.northwestjournalonline.com™, dba, www.nwnewcomer.com™, dba, www.hometownpublishinginc.com™ This website, www.hometownpublishinginc.com and www.northwestjournalonline.com and www.nwnewcomer.com, is published by HomeTown Publishing, Inc., 227 Bellevue Way NE Suite #534 Bellevue, Washington 98004. Incorporated into this website are tradenames and trademarks that are owned by and are the intellectual property of Hometown Publishing, Inc. under the federal laws of the United States. Any use of or reproduction of these tradenames and trademarks is strictly prohibited. Any violation of this express prohibition may result in civil litigation and/or criminal prosecution. All information presented on this website including but not limited to articles, charts, diagrams, graphs, maps, photographs, audio, video, animation or any other information of any kind is owned by and is the intellectual property of Hometown Publishing, Inc and is copyrighted under federal laws of the United States. Use of or reproduction by any means including but not limited to, mechanical, electronic or photographic, in whole or in part without written permission from the publisher is strictly prohibited. Any violation of this express prohibition may result in civil litigation and/or criminal prosecution. The use of this website for any purpose other than as a reference is strictly prohibited. The information in this website has been compiled independently. The publisher has taken every precaution to avoid and takes no responsibility for errors and omissions. In the event of an unintentional error or omission for any paid insertion the liability shall be limited to a prorated abatement of the contracted charge for service. Under no circumstances shall the liability exceed the amount payable to the publisher. Each advertiser assumes complete and sole responsibility for their own advertising including but not limited to any and all guarantees or discount offers. Each advertiser assumes complete and sole responsibility for any and all copy and artwork. Each advertiser assumes complete and sole responsibility for the appearance of any and all trademarks and trade names used in their advertising and warrants that they have the authority to use them. Publication of advertising, articles or opinions does not constitute an endorsement of the same. Publisher does not guarantee and takes no responsibility for information published as fact or for any statistic published herein. All published information is general and should be independently verified prior to being considered reliable. Publisher is a corporation, HomeTown Publishing, Inc. dba,
www.hometownpublishinginc.com™,
dba, Northwest Journal™, dba, Northwest
Newcomer™,
dba, Greater Seattle AreaGuide™, dba, South Sound AreaGuide™,
dba, www.northwestjournalonline.com™,
dba, www.nwnewcomer.com™ and
is unaffiliated with any other entity, publisher, printer, magazine,
newspaper, guide book or directory. |
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newspapers
or magazines, physicality that radio or TV can never touch and an initial circulation
push in both important business seasons with which Yellow Pages can never compete.
